Business Start Up
The Journey began when Late Shree Gordhandas Vithaldas Rajani along with sons started this business by selling small packets of tea in Jam jodhpur, which is a small town in Gujarat.
New Unit
After many years of doing so we moved from our home town and shifted our blending & packing unit to Junagadh. Alongside we also set up an exclusive retail outlet for our multiple brands namely Radhika Tea, Balaji Tea, Giriraj Tea, Gopika Tea and Gulab Tea in various grades
Rajani Premium Tea
This was the year when we launched our flagship brand known as ‘Rajani Premium Tea’.
Rajani Incense Sticks
With an overwhelming response from our Tea business, we decided to bring in a new product under the Rajani brand name i.e., Incense Stick. ‘Rajani Incense Sticks’ featured numerous fragrances and even today almost 20 years later it has the highest number of SKUs amongst all our products.
Rajani Spices
At this point our mission was clear and that was to fulfil all the daily household needs of our consumers and keeping that in mind we launched ‘Rajani Spices’ with a variety of products like Chilli Powder, Turmeric Powder, Coriander Powder and Coriander-Cumin Powder, then over time many other spices got added into our catalogue.
Rajani Safety Matches
Marking the 10-year milestone for ‘Rajani Incense Sticks’ we decided to complete the combination by introducing and supplying ‘Rajani Safety Matches’.
Gifts from Us
This was the year we made headlines for our innovative marketing strategies by introducing a scheme for our retailers where they had a chance to win assured gifts in which we distributed 126 TATA Nano cars and also gave more than 1,25,000 coupons with assured gifts
Rajani Foods
Once again to bring freshness to millions of families, Rajani Group launched a wide range of Mouth Freshener in various tastes.
Rajani Chemicals
Immediately in the following year we launched Bathing Soaps, Detergent Bars and Powder & even Liquids to make Rajani a household name, that our consumer can rely on for their every need
Rajani Extra Premium Tea
We are pleased to announce our new flagship brand of tea, ‘Rajani Extra Premium Tea’. An exceptional blend of tea, extracted from select ‘Trustea Certified’ gardens of upper Assam & Darjeeling, for the connoisseurs of good taste.